Monday, 16 March 2015

Evaluation task 4- Who would be the audience for your media product?

A brief description of Argo: Acting under the cover of a Hollywood producer scouting a location for a science fiction film, a CIA agent launches a dangerous operation to rescue six Americans in Tehran during the U.S. hostage crisis in Iran in 1980.
A brief description of the fair game:  CIA operative Valerie Plame discovers her identity is allegedly leaked by the government as payback for an op-ed article her husband wrote criticizing the Bush administration.

                                              ARGO DEMOGRAPHICS

Votes Average
Males  266357 7.8
Females  60643 7.9
Aged under 18  3886 8.2
Males under 18  3098 8.2
Females under 18  788 8.2
Aged 18-29  168815 7.8
Males Aged 18-29  138320 7.8
Females Aged 18-29  30495 7.9
Aged 30-44  107522 7.7
Males Aged 30-44  89829 7.7
Females Aged 30-44  17693 7.8
Aged 45+  23488 7.8
Males Aged 45+  18463 7.7
Females Aged 45+  5025 8.1
IMDb staff  44 8.0
Top 1000 voters  670 7.3
US users  57745 8.0
Non-US users  269255 7.7
IMDb users  371116 7.8

                                        FAIR GAME DEMOGRAPHICS



Votes Average
Males  27687 6.8
Females  4508 6.9
Aged under 18  56 6.5
Males under 18  45 6.5
Females under 18  11 6.5
Aged 18-29  11111 6.8
Males Aged 18-29  9459 6.8
Females Aged 18-29  1652 6.8
Aged 30-44  15448 6.8
Males Aged 30-44  13632 6.8
Females Aged 30-44  1816 6.8
Aged 45+  4718 7.0
Males Aged 45+  4035 7.0
Females Aged 45+  683 7.2
IMDb staff  6 6.6
Top 1000 voters  398 6.3
US users  5197 6.9
Non-US users  26998 6.8
IMDb users  34744 6.8



 After reviewing this, we believe that our primary target audience would be from mainly the ages of 18-30, and that our secondary audience would be from the age range of 30-45 years old.

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