Dyer- star image

Dyer was a British sociologist who focused on cinema. He found that the term 'pop performer' and 'pop star' became interchangeable.

Dyer claimed- ' A star is an image, not a real person that is constructed out of a range of materials such as- advertising

Their images should sometimes contain a USP- something that makes them different from other artists. This also provides something for their audience to copy and idolize.

For example- Bonos sunglasses

 
The construction of the star image can be shown in its simplest form through this simple diagram.

Star images are created in order to help the artists to relate to their target audiences. They will have aspects that link closely to their audience. The USP that they have will be in order to direct them towards their target consumers. For example all boy bands are exactly the same and their audience is teenage girls. Their images are pretty much all the same and they look very similar and its hard to make a distinction between them-