Ollie Allsgrove and passion pictures

We had guest speaker Ollie Allsgrove in to talk to us about the company he worked for called passion pictures

He told us all about his work there and gave us some information on it

·      Ollie Allgrove executive producer for passion pictures

·      Background- feature films, music videos, commercials

·      Passion pictures- nearly 30 years old

·      Passion- independent, Oscar winning, multi-award winning

·      Work- feature films, TV commercials, nature documentaries, the occasional music video

·      Story telling- animation, live action, design, visual effects

·      Talent management- represent directors, producers, VFX artists

·      How do they fit into music business- they offer a unique visual voice, they offer a creative point of view

·      Who makes the call- artists, commissioner, management

·      What does the artist want/need- hits, hits, hits, controversy, noise, impact

·      The brief, treatment, shoot, edit

·      Just a series of component parts

·      Don’t fix it in post

·      Executing other peoples ideas can be hard

He gave us a few examples of previous work for example he helped co-produce the film This Is England

And he also made a music video for Joe Lean and the Jing Jang Jong

As well as this he helped with the music of Rodriguez, a good example of one of his songs would be the Sugarman: Which was also an Oscar nominated documentary produced by Passion

Treatment- Salt N Pepa- Shoop

Our concept consists of three main elements, a retro theme, a boom box, and a colour theme. Our three main girls (Salt N Pepa) will wear retro clothes, particularly three different block colours, green purple and orange, while everyone else wears denim, to show the girls are individual and glamourous. The main element of the music video is an enlarging boom box, starting off amongst buildings in a regular size, the boom box features throughout the video, set in all different scenarios. As the video progresses the boom box will gradually be introduced as bigger, eventually taking up the size of a building, showing that everyone is being attracted and entertained by the music. The colour theme is also reinforced through the coloured sets, and features in creative ways alongside the speaker, such as paint booming out of the speaker, as well as other coloured objects being bounced on the vibrations the speaker produces. Within the different scenes of the video there is also an ongoing dance element, with sections of choreography, reinforcing the glamorous girl-power, image Salt N Pepa give off. 

Salt N Pepa album cover and website design

Album Cover Design for Salt N Pepa                                    

The album cover for Shoop, is based mainly around a colourful wheel, which appears in the music video, we see all three of the women laying on it looking up to the camera, which is in a birds eye view position. The typography of the word Shoop is big and bubble writing like, in bright bubblegum pink. The name of the artist is less important here and is in smaller writing in the bottom right hand corner. The women clearly stand out and are the major selling point of the music. Their clothes are glamorous and statement pieces, paired with bold makeup, hair and accessories. The rest of the background is a baby blue, to compliment the pink writing. The wheel is multicoloured with each slice being a different bright colour. 

Website Campaign Design for Salt N Pepa

The website design is plain and simple, with a link leading to their main site, and all of their social media's. It also heavily features the girls and the wheel. The women would be dressed in similar matching denim out fits, with once again bold and glamorous hair, make and accessories etc... There is also a link under the wheel to instantly download the track, if the main focus of the browser is to download their most recent song.  

New idea!

Salt n' Pepa: Shoop

Here is a Prezi, made by Grace, who will be in my group and making a music video with me alongside, Tyler and Elisa. We have now decided to go with this idea as a concept for a music video because of problems that arose with making a video for Havelock: Tom, Dick and Harry. The problem was that Hal has recently started at Manchester Uni, and would be unable to travel to Hurtwood in order to shoot the video. We thought about using someone else, however that would take away our main concept idea of shooting him at one of his gigs, with the legitimate atmosphere. So we decided to fall back onto plan B, and use 'Shoop' by Salt N Peppa.

There have been slight alterations however, to the idea talked about in the Prezi as we would like to keep a constant theme going throughout the video. We have decided to have a massive 60 ft speaker edited into the video, with shots of our performers dancing on top of it. We would also create a retro type feel, which fits with the era that the song was released in by having coloured panels in squares with bright light shining through creates a very 80's dance vibe.

We have also thought about who we would like to use in our video. For our main singer we would like to use Kemi, a friend of Grace's from London, and as backup vocals we would like to use Romany Henry, and a girl called Vogue. For our male dancers, we would like to use Ettiene Okabue, Ali Dangote and a boy called Rob.

basic powerpoint for Tom,Dick and Harry

This is a few basic ideas for the concept and the artist that we wanted to use.

Music video pp from tylerbyrne

Havelock- Tom, Dick and Harry

Havelock: Tom, Dick and Harry

Jake Bugg

Ben Howard

https://soundcloud.com/havelock_music/tom-dick-harry

I wanted to use Havelock because he his a new artist and is little known by the general public. I know about him through a friend of mine and have been to see many of his gigs in pubs, clubs, and bars. His singing style is similar to the Kooks, who's genre is described as a Brtish Rock band. However, I would say that Havelock is more of an Indie Alternative artist, with some songs being slightly Pop Rock. As you can see from the image above who already has his own brand image, which is one of an organic artist, but shows potential to become a synthetic artist.

The Kooks

His image is very similar to that of Tom Odell, Jake Bugg, and Ben Howard.

Tom Odell

As an idea for a music video concept we were interested in filming him in a natural environment. That is why we are hoping to film him in live performance in November. This would fill the performance aspect of it and would have an atmosphere that cannot be re-created. As another aspect to the video, we would like to follow three friends, Tom, Dick and Harry. However, I think following Havelock (Hal) would be the main focus of the non-performance aspect of the video and we like the idea of filming him going about his business in Brighton, where his girlfriend lives at the moment, therefore he will be there often.

We like the idea of using Brighton as it has quite a vibrant, student vibe to it, which would fit his image nicely.






Here are some more photo's of Havelock,

Task 2- My Head Is A Jungle

Wankelmuts album covers have previously looked like this:

These covers show a lot of bright and vibrant colours or dark and contrasting colours. However for the digipack i would create, it the colours wouldn't be the primary concern. I would like the digipack and the website to all revolve around the theme of a jungle, which is the focus of the song. I think this would work really well if i chose the right tones and colours to use for this.

For example

I think these would work well as it could illustrate and artist and it would be easy to create an artist, who would most likely have to be a synthetic artist, to promote these.

The theme of a jungle would work well as it could be quite unique and act as a USP for the artist, it would also help attract and audience because its quite an appealing theme, as it would create interest.

The website and digipack would also have to have text so on the topic of font, would need something to help match this sort of theme, so i was thinking of something along the lines of these:

I feel as if all of this was put together it could create a both strong and successful campaign for the artist used to promote it.

Task 1- My Head Is A Jungle

 My head is a Jungle - Wankelmut and Emma Louise



My idea for this a music video to this song, may involve slowing the lyrics of the song down but that doesnt need to be done. So it would be filmed in a studio with a set, which would be a jungle back ground, could also be green screened depending on what is easier/better. Then loads of flashing lights maybe different colours, and the camera to be mainly focussed on one girl, but blending into the background there could be other people aswell.

The genre here would be classed more as dance music, which would also link to the video that i am trying to create. So therefore the video i would try to create would fit into the dance music kind of reputation that is linked with this artist .

you could compare Wankelmut to Lexer as they are both from from Germany and both have similar music. Not only this they are both up and coming artists in a increasingly competitive industry of music

(WANKELMUT)                          

(LEXER)

Task 2- Going through changes

Most of Eminems album covers are usually fairly plain and always have an image of his as the central focus of the cover. Here are a few examples:

Also as you can see in many of the covers, he uses the same font for his name, which is a brick like font, which you could argue is specific to him and could be viewed as something unique to his album covers. However in some cases such as in the relapse you can see that he uses a different font for the name of the album, or sometimes he will use a different colour such as in the Curtain call. It would be interesting to try and incorporate this into the homepage and digipak

I would like to create something similar to this as I think it works well, for example using the block text and then another font for other things: some fonts that i have been looking at are

These fonts would also be incorporated into the home page
For the home page i would like it to try and carry through the emotion of the song, which is arguably depressing, so i feel using colours such as black and white in both the home page and the digipak would work quite well